Lecture - Sheena Calvert talks The History Of Everything (17/11/11)

Key Periods of Western Philosophy

1. Ancient Philosophy - Greek, Hellenistic and Roman
2. Medieval Philosophy - Patristic and Scholastic
3. Modern Philosophy
4. Contemporary Philosophy - 20th century - Postmodernism

The Enlightenment 


The time when people questioned rule and order during the Scientific movement. It ran in western circles form about 1650 to around 1880. Isaac Newton (1643-1727) is seen as the greatest figure of the Enlightenment. 


"Shine white light through a glass prism and emerging rays of light will spread out in the form of a rainbow" - Newton

This area of the lecture where she discussed the london underground map is what i found interesting. I like how the circles have been names after different topics, ie film star names etc.


criticism - do you see it as a negative? 

Advertising and Photography

Photography was invented in 1837. By the late nineteenth century advertisers believed that illustration sold good. It was not till after World War 1 that the advertising industry explored the use of Photography. Photography became viewed as a piece of Truth, Capturing the moment.

The Medium is the Message


The medium that we choose to use within our designs also conveys a message to the audience. Nowadays due to the boom in recycling due to global warming, we can see many companies using recyclable papers and eco friendly inks etc. A good example would be to mention 'The Body Shop' which is a company known to use recycled paper as apart of their packaging. 

Overal I thought the Talk was Interesting, Especially the part about how Medium can convey a separate message but it is hard to see how this will effect my Graphic Design Work as a whole.