NESTA (Creative Enterprise Tool) group workshop
What is marketing?
Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
What are...
Your 5 Values?
Your 5 Passions?
Your 5 Strengths?
VALUES - Professional attitude, Time keeping, Harmony, Creativity, Happiness
PASSIONS - Variety of projects, Good Design, Helping others, The wow factor, Money
STRENGTHS - Loyalty, Organisation & Time keeping, Graphic Design, Networking, layout
TED Video - simon sinek
Golden Circle - Why? How? What?
Why does your organisation exist? What do you get out of bed in the morning? Why should others care?
People buy into WHY you do what you do more. Do business with people who believe what you believe. Hire people who believe what you believe.
Marketing mix or 7p's of Marketing
1. Product - Is there a market/desire for tour product? Is there a satisfactory demand for the
product? This is when your USP (Unique selling point - Strengths, passion, values etc) is
important.
WHAT IS YOUR USP? Example - We are a brand that likes to keep projects local, what is on offer in Scotland etc etc.
My USP helps art graduates to explore job opportunities in a unique way while allowing their creativity to expand.
2. Place - Where your product or service is sold to customers. How well you distribute your
product or service will have an impact on cost.
"Know your market, know where you are in that market, be realistic and don't undervalue
your product or your time"
3. Price - The price of a product or service must generate a profit.
Cost Price Profit
What it costs to make What you can charge = price + Cost
including time, materials in the market place
and overheads based on value/cost
4. Promotion - To chose the most appropriate method of promoting you need to consider
who your customers is and how to reach them.
* What message do you want to communicate?
* Who is the audience?
* What is the best way to communicate with them?
* What budget do I have?
* What measures will I use to know if I have been successful?
5. Marketing and Promotional Tools -
* Public Relations - PR is about creating and maintaining an image for you and your
business or product that's the essence of its values and integrity. Basically this forms your
reputation. Press release - Make it exciting (Layout, content, style). Make a press realise
as fake evidence
* Advertising - To create awareness amoung your target audience. To persuade customers
to buy your product by promoting its benefits. http://mikepress.wordpress.com
* Internet and Online marketing - Behance, webapge, Linkedin etc
* Direct Markering/Tele/Email Markering - Mail outs - emails etc
* Sales Promotion - 50% off, buy one get one free (remember to put one day online etc)
* Personal Selling - Face to face marketing mean you can listen to customers, discuss their
needs and really convey the ethos and values of your business. Great opportunity to get
first hand feedback.
6. Physical Environment
These means your business premises especially any areas customers have access to. But it also means your image online and on all promotional materials.
* Update your website/blog regularly
SMART - Specific, Measurable Assessments, Attainable/Acheive, Relevant, Time
Marketing Strategies = 7P's
Implementing the Plan - The marketing plan states... Your intentions, how each of the objectives will be achieved.
Measuring and Controlling the Plan - Monitor and review the progress of your marketing. (Keep your blog up to date, webpage etc - Google analytics)
www.thedesigntrust.co.uk/stop-wasting-time-on-twitter-facebook/
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