Today we had multiple people come in to talk with us in regards to marketing and using press to get the word out about your work.
University Dundee - Press
University of Dundee Press can help you get your story/work out there for free. They look for something bright,new and contemporary. V&A Dundee have expanded the companies that are interested.
Jane Gowans - DJCAD Graduate (Works at DJCAD but also runs her own business)
Jane started her business without a plan or tool kit (NESTA). "Don't be put off by the language that is used in the tool kits".
The first thing she does when making a new collection is to look for insteration. Research, draw etc.
Promoting, Marketing and Selling
How do you reach your customer - Jane has never placed an advert (as she saw it to be too expensive for what it is).
Internet and online Marketing - Unlimited access and its completely free. You can also use it for making contacts and see the approach of others.
Sales promotions - Don't cheapen your brand by going too far.
Prepare yourself to feel like you have failed. At some point you will feel like you have failed. Don't get the fright of your life when you feel this. Keep going!!!
Tara - V&A Dundee
There is opportunities for Graduates to have there work on Display at V&A Dundee. V&A Dundee will be the first Design Museum in UK to be build outside London. There are three areas...
1. Scottish Design Heritage
2. Contemporary Design
3. Design-Led Business Innovation
Having a design Academy - Which will give you exclusive access to exhibitions, talks, workshops etc. They work at match making when it comes to business. They will also have something like 'Dragons Den' where you can pitch your ideas.
From Edinburgh Telford College To Duncan of Jordanstone College of Art & Design in Dundee. Here you can look at my portfolio and read about current lectures and work.
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